Brand WRLD:

A working philosophy for how CPG brands cut through the noise.


The Solution: Create A Brand WRLD, your social media presence strategy

The BRAND WRLD strategy is not random posting.

It’s a BARRAGE of content tuned to what your audience already loves (they are nostalgic about). One hook. Many variants. Creating a world that your customers feel part of, encouraging interaction.

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The Barrage in Action

Start with a core hook/idea → spin it into formats:


Short-form video, Graphics & memes, Carousels, Audio bites.


Each variant explores nostalgic tones, cultural references, and memory triggers.


Some subtle.


Some bold.


All pointing back to the same story.

Functional Nostalgia Example

Let’s say you are launching a better-for-you drink with ‘90s Capri Sun vibes.

Core hook: Feels like drinking a Saturday morning cartoon.

Variants could be:

Short Form Video of VHS parody commercial with a jingle,

Meme Graphic or Gif: Saturday mornings in 1997 vs. now,

ASMR pour + cartoon SFX

Short Form Video of POV TikTok: turning on cartoons with your product in hand.

Why it Works

A Brand WRLD isn’t noise. It’s a multi-angle storytelling engine. Each post = another camera angle. Together they make your brand not just seen...but felt.

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Functional Nostalgia Services

 Choose the package that fits your growth stage.

Starter Package – Brand WRLD Blueprint

Perfect for founders laying the groundwork. Define your brand’s emotional signature and nostalgic cues while building a unique visual and tonal system. Get a clear content playbook to map your Brand WRLD strategy.
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Growth Package – Content Barrage

For brands ready to dominate the scene. Transform one idea into a multi-angle content barrage, including short-form videos, motion design, and memes. Use Functional Nostalgia storytelling to make your product feel like culture, not an ad.
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Scale Package – Community & Conversion

Ideal for brands scaling online and at retail. Leverage founder-led storytelling to build trust and loyalty. Implement community flywheel campaigns and an organic-to-paid workflow to test, boost, and convert.
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