You can explain your brand in your sleep. Your feed still can't.
Not because you don't know what you believe.
Because you've never had the time to stop, pull it out of your head,
and make it simple enough to post.
So it stays on the back burner. Buried.
A year and a half in — and still almost nothing to show for it.
That's the gap I fix.
The 90-Day Conviction Loop Sprint: $7,500. One payment. No retainer.
For a limited time, the audit that comes first
is no charge.
The Brand Conviction Audit.
I put what you believe next to what you actually post, and show you the exact point where it breaks.
You leave with the diagnosis whether or not you ever work
with me.
I take a few brands at a time, so I read every application myself.
Social is free marketing.
That's exactly why it never gets done.
Free means it's always the thing you'll get to later. So it gets pushed.
Behind production, behind orders, behind the fire that's actually on fire today.
And "later" quietly becomes a year of wasted runway you can't get back.
Three things that stall CPG brands
01 Conviction collapse
No sharp belief. No pillars. Nothing strong enough to express — so everything sounds generic.
02 Translation drift
The belief exists but gets diluted in execution. Over-polished. Sanitized. Sounds like everyone else.
03 Demand disconnection
Content goes out but no feedback loop exists. Pipeline doesn't move.
This was on the very back burner. Buried in the pantry.
We couldn't deal with it.
Jordan Danks
Co-founder and CMO of Thanks Danks
WHAT THE AUDIT ACTUALLY IS
I put what you believe next to what you actually post, and I show you the exact point where it breaks.
You leave with the diagnosis whether or not you ever work with me.
I take a few brands at a time, so I read every application myself.
1. Apply
A few questions. The audit only works when there's real conviction to find, so this is where I check there is. If there isn't, I'll tell you straight.
2. We Get On The Call
You talk about your brand. Why you built it. Who it's for. I listen and I diagnose. You'll do most of the talking.
3. You get your Conviction Snapshot
A written read of where your belief is showing up on social, and where it's leaking before it turns into demand.
The gap, in black and white.
Then it's your call.
If the read makes the fix obvious, we talk about the Sprint. If it doesn't, you keep the Snapshot and you've lost nothing.
Before
Posts were traditional marketing. Highly branded, promotional, professional.
But no native voice. No clear conviction.
After
With a clear, synthesized conviction, the posts now speak in a visual voice native to social — not an ad in a feed full of ads.
Testimonial
Thanks Danks had been building for years.
Jordan and Garrett knew the product was different. They were just too close to it to see the strongest parts — and too buried to stop and say them plainly.
"I never had the time to stop and figure out how to actually say what we're about. Zak did that, and made it simple. We both loved it. Easy 9 out of 10."
"Sometimes you're too close to the brand. You've got your rose-colored glasses on — this is your baby. Then you hear someone else's perspective and it just opens your mind."
— Jordan Danks, Co-Founder & CMO, Thanks Danks
Who This Is For
You're 2–4 years into your CPG brand. You have repeat customers. You have proof. But something isn't clicking at scale — retail is knocking, content is inconsistent, and you're not sure what to double down on.
You've outgrown "just post more." You need someone to look at the brand honestly and tell you the truth.
WHO THIS IS NOT FOR
Pre-traction founders. You need product-market fit first. The audit can't manufacture conviction that doesn't exist yet.
Founders looking for content management, agency deliverables, or someone to run your social. That's not this.
THE SPRINT
If the audit reveals a clear conviction foundation — and it usually does — the next step is the 90-Day Conviction Loop Sprint.
We turn those flags into a finished conviction system, and start reading the early signals that it's landing.
"It brought clarity to things we'd already thought about — but seeing it actually implemented was what let us hone in on a direction. It gave us the motivation to actually do things we hadn't done."
"You look into the pillars and you discover more about your own brand — where you want to go, and how you want to convey it. And the 90's flashback stuff? I never would have thought of it. That's my favorite thing. I freaking love it."
— Jordan Danks, Co-Founder & CMO, Thanks Danks
The audit is the diagnosis.
The Sprint is the build.
$7,500. One payment. No retainer.
